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Scaling beautifully.

It's not luck, it's 28.

more about us

At Atlas 28, we merge performance with taste. We help founder-led beauty & wellness brands scale profitably with strategy that’s calm, intentional, and built to last.

proudly <1% of female-founded agencies

CLIENT ROSTER:

Client love letters

- BrittanY, FOUNDER & CEO OF Fancy Face

"We’ve been working with Atlas 28 for well over a year, bringing them in as a subcontractor to manage our ads for Meta and Pinterest, and we couldn’t be happier with their support. From day one, they’ve been incredibly responsive and attentive, treating our business as if they were part of our own internal team. Emma, the founder, is deeply invested in your success—she truly loves collaborating and working alongside you, always listening carefully, taking feedback to heart, and offering valuable suggestions for improvement. We are grateful for the partnership and highly recommend Atlas 28 to anyone looking to scale or grow their business."

- HOLLY, FOUNDER OF MAUVE JEWELRY Co.

I had a great experience working with Atlas 28 on our ad account over the last year. I felt as though they were trustworthy, communicative, and always wanted to see my business succeed. So often when agencies are pitching me, I feel like they just want another client - that isn’t how I felt working with Atlas 28. I truly felt like I had gained an invested partner in my success. I always looked forward to Emma’s biweekly reports and had a lot of trust in her knowledge and experience. I would definitely work with them again in the future, and I feel lucky to have found such talented and trustworthy individuals to help me grow my brand. 

- Kaz, FOUNDER & OWNER

"After countless consultations with many agencies, it was refreshing to connect with someone that genuinely cared about my business. From the first call it was clear that Emma possessed the experience and expertise to develop and execute an effective marketing strategy. Three months in and they have taken our socials to another level and continued to refine the strategy to our liking. The attention to detail and overall quality of work has been better than expected. As a small business owner it’s one less thing I have to worry about. Highly recommended."

- STEFANIA, FOUNDER OF CERISE JEWELRY

I hired Atlas 28 to run paid ads on Facebook and Instagram for my jewelry brand. We've been working together for 3 months so far and it's been a very enjoyable and stress-free experience. Emma is so kind, easy to talk to and really cares about helping you succeed and grow your business. If you're looking for a paid ads agency that you can trust, especially if you're a small brand - give them a shot.

- Navina & sharuka, CO-FOUNDERS OF FIRST LOVE

"If you are looking to revamp your business whether it be your social media platforms, social media strategy, all things branding and/or consulting, then Emma is your girl. Emma was extremely helpful throughout our rebranding process. When rebranding, we were not entirely sure how to start however Emma made the process seamless. She was there through every step, answered all questions we had quickly and continuously provided us with feedback. She provided feedback on how to improve our new website, our logo, social media content and insight on how to increase traffic on our site and on our social media platforms. She went above and beyond to make sure we were satisfied with everything."

- Brittany, FOUNDER OF ARAME

"Working with the Atlas 28 team has been a great way to dip my toe into the paid ad world for my new business! They've been super clear and helpful in understanding performance, coming up with creative ideas for new ads, and keeping an open line of communication plus weekly & monthly reports so I'm aware of how we're doing. We've seen positive growth month-to-month, and the team has been dedicated to that, which is awesome."

- ALLISON, FOUNDER OF ELLI STUDIOS

"Working with Emma was a great experience. She was very invested in the growth of my brand and brought thoughtful strategy to every campaign. Professional, responsive, and genuinely interested in helping — I always felt like my business was in good hands."

- CAROLINE, FOUNDER & DESIGNER OF DOUX STUDIO

"Love working with Emma! She’s incredibly smart and has such deep knowledge of the behind-the-scenes strategies for growing a business online. I learned so much from her, especially about things I didn’t even realize were important."

- HEATHER, FOUNDER OF GATHER JEWELLERY

"Emma is an incredible business owner. She runs her business with clarity and consistency. She has taken the time to get to know my business with depth and is therefore able to tap into it authentically while doing her work of creating content and campaigns. I appreciate how data driven she is, as it helps me to understand what is working and why. We have only had ads running for a week and we've already had a huge increase in sales. I highly recommend working with Atlas 28, and look forward to continuing to do so myself."

fig 04. soft launch media

fig 03. No Type Studio

fig 02. good trouble co.

Pretty Soon Skin 
Scaled to $XXK/month

view CASE STUDIES

A closer look at how we scale founder-led brands.

CASE STUDIES

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Scale with intention.